Singapore Pools provides a safe and secure online sports betting experience with its user-friendly app that lets you bet on various events across a variety of events – offering great odds to match! Both iOS and Andriod users can download it.
Singapore Pools was established in 1968 to combat illegal gambling activities. Since then, this government-owned corporation has earned several awards in recognition of their dedication to corporate responsibility and community involvement. For instance, their iShine Volunteers mobile application helps match volunteers with suitable volunteering opportunities while providing key information.
Yeo’s team also improved Singapore Pools’ customer touchpoints, which were still predominantly counter service based and in-person when she joined. Digital channels and platforms have since been created so customers can onboard, manage accounts and bet online. Furthermore, the company has committed itself to being a world-class responsible gaming operator by working closely with police to incorporate responsible gaming messaging into anti-illegal gambling campaigns.
So the company has evolved to become one of the leading lottery operatorss in Asia. In 2019/2020 financial year alone, they collected close to S$9bn from gaming operations – 70% was given back as tickets were won while 22% was collected as taxes and 5% channelled directly through Tote Board for charitable donations and worthy causes.
Additionally, the company has made efforts to adjust its IT infrastructure proactively in response to changing business demands. They implemented Oracle Cloud Observability and Management platform to gain visibility into their IT environment – this reduces troubleshooting time while improving availability of betting services to customers. In addition, critical processes were automated so as to minimize risks while guarantee data governance effectively.
Singapore Pools’ approach has enabled it to stay ahead of emerging gaming trends and effectively combat leakages to illegal gambling operators, as well as staying ahead of its competition in digital space and providing superior customer experiences.
The company has invested heavily in employee training and development, with highly engaged leadership being supportive of employees. As a result, a high-performing culture was created, which attracted top talent within the industry. Furthermore, employees are empowered and encouraged to take ownership over their work, allowing them to reach their full potential and excel. Human Resources Director Asia even awarded them with their Best Place to Work award earlier this year!