Singapore pools goes beyond being a legal lottery operator by contributing a substantial portion of their revenues towards charitable donations and worthy causes through their parent company, Tote Board. Their contributions reach sports development, social welfare programs and community projects across various sectors in Singapore.
Since its founding, the company has undergone tremendous change since its conception. It has adapted to the ever-evolving gambling landscape and continues to play an instrumental role in moving away from turbulent and risky gambling scenes in Singapore. They prioritize responsible gaming by employing self-regulating guidelines for daily operations as well as supporting a variety of gambling and sports betting activities.
Singapore Pools was established as a licensed gaming operator in 1968 and serves as Singapore’s legal gambling operator and bookmaker for association football and motor racing betting. A subsidiary of Tote Board, this gaming provider strives to offer an enjoyable, fair, and responsible gaming experience to its customers.
This company places great emphasis on digitalisation, exploring innovative methods to provide its customers with an exceptional gambling experience. They do this by taking advantage of technology to offer various gambling services accessible from any location – making the customer journey seamless for everyone involved and increasing customer retention rates.
Singapore Pools is also an industry leader when it comes to responsible gambling practices, actively encouraging its customers to gamble within their means and implement self-responsibility while supporting those struggling with problem gambling through various programs.
Singapore Pools has extended their responsible gaming campaigns by installing a nationwide digital signage network in their outlets and branches, to educate customers about responsible gambling. Furthermore, they introduced two innovative new ways for their customers to share bets – iTOTO and Group TOTO – as part of an expansion effort. Accreditation by international bodies was given for their high standard information security management system and integrity controls, along with winning the Green Mark Gold Plus Award for energy-efficient data centres.
Singapore Pools Online Sportsbook is a state-owned sportsbook offering great odds and betting markets to both residents of Singapore as well as foreigners with valid identification documents or passports, and provides mobile apps for iOS and Android devices.
This app enables players to place bets on sports such as football, motor racing and more, using its mobile wallet feature and live streaming service for selected events and games. Furthermore, its free download supports multiple currencies and languages – an ideal option for those wanting to bet but don’t have enough time or resources for in-person betting!